FREEMIUM ON HOOQ



HOOQ, Asia’s first and largest premium video-on-demand service, today unveils its new app and the first of its kind hybrid model ad-free freemium service that allows more customers to try out the service.  The SVOD service that was built in Asia for Asia takes on a mobile-first user experience to cater to the voracious demands of mobile users.

AD-FREE FREEMIUM APP
This new hybrid model now allows customers to sample a premium service at no cost.  Pilot episodes of all TV series will now be free for all registered users even after their free trial period has ended.  Customers can now catch pilot episodes from DC’s Legends of Tomorrow, Supergirl, Devious Maids, The Mentalist, Castle to Alyas Robin Hood, Walang Hanggan and #Jadine whenever they hit the service.  This extended sampling gives the customers the power to decide if they would like to continue to watch the rest of series before they pay for the subscription. 

‘We are very excited to introduce this hybrid model as it gives customers more control over their purchase decision.  This new hybrid model is a result of what we have learnt over the past year after studying usage patterns and speaking to numerous customers and understanding what they want in a video-on-demand service.  We believe this will be a win-win strategy for both our customers and our business as it allows the customers to try the service and the content before they decide to purchase, at the same time, we have the opportunity to re-engage customers whenever we introduce our latest titles, outside of their free trial period’, said Peter Bithos, Chief Executive Officer at HOOQ.  ‘The key driver of any video-on-demand service is their content and we are confident that our offering will keep our customers HOOQ’d month after month!’ He added. 

HOOQ’s new ad-free freemium service will be available to all customers starting October. 


MOBILE-FIRST USER EXPERIENCE
HOOQ fans can look forward to a new app interface that boasts a mobile first UX that has been built from extensive customer beta testing and usability research to derive a customer-centric experience, given that over 80% of customers are consuming HOOQ on their mobile devices.
Designed with the habits of the social and digital natives in mind, this new mobile-first release boasts a brand new real time content feed and personalized recommendation engine that makes discovering new favorites easier than ever.  Additionally, there is an improved search engine, wish-lists (for future viewing) and optimized content delivery for significantly faster app start and streaming start times. 
The new app has been in development by HOOQ’s in-house team for nearly nine months and is backboned by a new back-end framework focused on a faster and higher quality streaming experience for the customer.  In addition to the current support of iOS, Android, web, Chromecast and Android Set-top Box, HOOQ will also be available on Airplay and mobile web as part of this launch.

‘We know that our customers are mostly enjoying HOOQ on their mobile devices so it was a natural decision that we enhanced the entire HOOQ platform to give our customers a best in class mobile-first experience.  For me, one of the most exciting new features is the real time content feed that highlights our most popular content and knowing what others are watching and which titles are trending!’  said Jane Cruz-Walker, Country Manager of HOOQ Philippines

HOOQ, a start-up venture between Singtel, Sony Pictures Television and Warner Bros., is an award winning service that empowers customers with unlimited online streaming access and an offline viewing option to top Hollywood and Filipino movies and television content, on any device including computers, smartphones, tablets, smart TVs via Google Chromecast, Android set-top-boxes and now, also on Airplay!


Watch Supergirl Season 2 same day as U.S. telecast on HOOQ


This October, HOOQ will premiere Supergirl’s season 2 on the same day as the US telecast, giving its fans immediate access to one of Hollywood TV’s hottest shows on the device of their choice.   This is a follow up to Supergirl season 1 which also debuted last year on HOOQ as an SVOD Exclusive.

The complete set of DC shows on HOOQ
In 2015, the hit DC shows Arrow, the Flash and Gotham launched on HOOQ and these quickly became the constantly top viewed content.  The next step was to complete the DC shows library and leverage on the “age of superheroes” in film and TV.  HOOQ quickly closed SVOD distribution rights to Supergirl, which launched its maiden season in October 2015, and was available on HOOQ within 24 hours of its US telecast.

In July 2016, The Flash, Gotham and Arrow were updated to their latest seasons while additional DC TV shows such as Legends of Tomorrow and Lucifer also premiered on HOOQ as SVOD exclusives.

About Supergirl
Supergirl is an American superhero action-adventure drama television series developed by Ali Adler, Greg Berlanti and Andrew Kreisberg  which premiered on October 26, 2015. Based on the DC character, Supergirl aka Kara Zor-El (series star MELISSA BENOIST) decides to embrace her superhuman abilities and become the hero she was always meant to be on Warner Bros. Television series, SUPERGIRL.

When she was 12 years old, Kara Zor-El escaped the doomed planet Krypton and was sent to earth where she was protected and raised by her foster parents, Jeremiah and Eliza Danvers (guest stars DEAN CAIN and HELEN SLATER) and her foster sister, Alex (series star CHYLER LEIGH). Under their supervision, Kara learned to conceal the phenomenal powers she shares with her famous cousin, Superman, in order to keep her identity a secret.

Years later, Kara was living a "normal" life in National City, assisting media mogul and fierce taskmaster Cat Grant (recurring guest star CALISTA FLOCKHART) and working beside her friend and IT technician Winn Schott (series star JEREMY JORDAN) and famous Daily Planet photographer James Olsen (series star MEHCAD BROOKS), who Grant hired away from Metropolis. When Alex's life was threatened in a plane crash, Kara took to the sky to rescue her. In the aftermath, Kara decided she could no longer sit on the sidelines and revealed herself as Supergirl.

Supergirl Season One and Two on HOOQ
In Season One, Supergirl soared fighting crime and battling various villains, chief among them two Kryptonians who were intent on destroying earth, but she has yet to find that same purpose as Kara Danvers.

In the upcoming Season Two, Kara leaves  the safety of being Cat Grant's assistant in order to figure out what she really wants to do, while as Supergirl she continues to work at the DEO, protecting the citizens of National City and searching for Jeremiah and Cadmus. Along the way, she will team up with Superman (guest star TYLER HOECHLIN) to battle new villains, as she strives to balance her personal life with her life as a superhero.   


How to get HOOQ


It’s easy to get HOOQ!  Sign up today for a 7-day trial on www.HOOQ.tv.  Globe mobile customers can up to 90 days HOOQ subscription selected GoSURF plans.  Broadband customers also get HOOQ on Globe Home Broadband.  Once the trial period expires, Globe customers can continue enjoying HOOQ at P149 subscription fee monthly charged to their Globe bill.  Simply text HOOQ149 to 8888.








No comments:

Post a Comment