IS YOUR CHEESE SPREAD THE REAL DEAL?


Cheese, glorious cheese! From sweet desserts to savory stews and from fanciful feasts to mellow meriendas—Filipinos have a knack for finding a way to incorporate cheese into their dining table. 

Amanda Griffin - Jacob, event host
While cheese blocks and slices hold a special place in the bellies of Pinoy diners, the ease and versatility that cheese spread gives it a winner in the hearts of countless consumers. But are you sure that your beloved spread is actually cheese?

Mr. Jens Christian Krog Nielsen, Senior General Manager of Arla Foods for Philippines, Thailand, ad Vietnam
One look at our local grocery stores will show a thoroughly saturated cheese spread market with jars of all shapes and sizes excitedly announcing their variants. With all these choices, it’s easy to think that the Philippines has several options for real cheese spread. But that’s not the case. Let’s #GetReal

Arla Cheesy Spread Food Advocates: Danica Sotto + Pingris, Rica Peralejo - Bonifacio, Chef China Cojuangco, and Chef Chino Gonzales
What is real cheese spread? Simply put, real cheese spread should taste and look as delicious and as creamy as the milk it was made from. After all, the best cheeses are made from only the highest quality milk. So it makes sense that the great dairy farmers at Arla Foods—who produce some of the world’s best milk—would also be able to make a genuinely delicious real cheese spread like no other.


More often than not, we think that cheese spread should be yellow and thick, much like how a puddle of melted cheddar cheese would look. But unfortunately just because it reminds you of cheese, doesn’t mean it really is.



That’s why this year, the people that brought you Arla milk, cheese slices, and cream cheese spreads now brings you the country’s first real cheese spread, Arla Cheesy Spread. Made from almost 90% milk, Arla Cheesy Spread guarantees consumers that they’re tasting nothing but the honest-to-goodness deliciousness that an authentic cheese product can offer.  #LetInTheGoodness with Arla Cheesy Spread.



From looks alone, we can see that Arla Cheesy Spread is different—a very good different. Its natural white is the result of the purity of the cow’s milk used and the lack of coloring agents. Its flavor, on the other hand, is a delicate marriage of mild salty and milky tastes, making it easy to pair with practically any food. 


With just five ingredients in each bottle, this is as close to natural as we can get with a cheese spread. And since Arla Cheesy Spread is a real food, it doesn’t just deliver on taste and texture, it also holistically nourishes. 


Quick and easy doesn’t need to equate to empty calories. Arla Cheesy Spread is the right balance of convenience, taste, and nutrition. No matter if it is enjoyed on plain white bread or as a sauce to a hearty meal—Arla Cheesy Spread makes it easy for everyone to #LetInTheGoodness.


#LetInTheGoodness of Arla Foods and Win a Trip to Denmark! Arla will bring one lucky Arla consumer and a companion to Denmark to visit one of the farms where its products are produced through the Fly to Denmark with Arla Consumer Promotion!


Here are the contest mechanics:

1. The contest will run from May 1 to June 30, 2016. During this time, every Php500 worth of Arla Food products (Milk Goodness, Cheese Slices, Cream Cheese, and Cheesy Spread) purchased from supermarkets nationwide entitles customers to one (1) raffle entry. 

2. To join, customers should take a clear photo of the receipt containing the purchased Arla products and send it to the Arla Philippines’ Facebook page via private message along with their name, address, telephone/mobile number, and e-mail address. Aside from the digital photo of the receipt, participants should also keep the physical copy of the receipt and photocopy it in case the receipt is thermal. These will serve as proofs of purchase just in case the participant wins.

**Note that participants must like the Arla Philippines’ Facebook page beforehand to be able to submit the photo. 

3. Arla will then send participants a “receiving” e-mail that includes their raffle code randomly generated using an online generator.

4. Participants can send in as many entries as they want.

The grand draw will be held at Arla Foods Philippines’ office on July 15, while the winner will be announced on Arla’s social media accounts on July 22. The winner will also be contacted by a representative from Arla through e-mail. 


The winner will receive a five days/four nights all-expense paid trip for two (2) to Denmark to be held from August 20-24, 2016. The winner should have a valid passport. The costs for visa application will be shouldered by the winner.

During the Denmark trip, the winners will get the chance to visit the dairy farmers who are the bosses of Arla Foods, and visit the Arla factory where the Arla Cheesy Spread is produced as well as Arla’s headquarters in Viby. One free day will also be allotted for the winner to go around.  

The trip is also meant to emphasize and show how Arla prides itself for producing quality, all-natural dairy products for over 100 years, with milk coming straight from its network of farmer-owned Arla farms across Northern Europe. One of the most innovative dairy specialists in the world, Arla follows a quality assurance program called the ArlagÄrden to ensure that milk is produced with utmost care and is of high quality.


For more information on Arla Foods and the Fly to Denmark with Arla Consumer Promotion, please visit www.arla.ph or follow @ArlaPH on Facebook and @arla_ph on Instagram.


When the urge to indulge in cheesy goodness hits, we no longer have to settle for a cheese substitute. We can #GetReal and go for the delectable taste of real cheese through Arla Cheesy Spread!





 

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